Homenewsabout usCareersContact UsWebsite
Welcome to the
Incubeta Press Office
Incubeta is an international team of experts in marketing, technology, data, and creative.

Latest news

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond
According to research done by Google Media Lab, "70% of ad campaign performance is based on the quality of ad creativity". In today's competitive environment where personalisation, privacy, automation and media efficiency reign supreme, creative emerges as the cornerstone to your strategy - one that elevates your marketing and helps you to cut through the noise. 26 Sep 2023 Read more

Client training addresses skills gaps and can even help build new business units
There is no doubt that great agency and client partnerships are the foundation for work that shifts the performance needle. However, when there is an in-house skills deficit it places strain on the relationship that can impact results. Client training can not only remedy the knowledge gap, but can even help brands build new business units. 27 Jun 2023 Read more

Carlyle to acquire international marketing agency Incubeta
The acquisition will help accelerate Incubeta's investments in its proprietary technology, sales and marketing efforts, and M&A-led market consolidation. 17 Nov 2022 Read more

Plan your Amazon strategy, or pay the price. 5 insights for SA brands
While South Africa's consumers may be rejoicing at the news that they will be able to enjoy all the convenience and competitive pricing of the world's biggest online marketplace, the news that Amazon will be open for business next year may have some brands re-thinking their channel strategies. And rightly so, because making an Amazon play without a well thought through plan could end up costing companies more than they realise. 18 Aug 2022 Read more

Incubeta acquires Bruce Clay MENA as part of global expansion strategy
The acquisition provides customers of digital marketing specialist, Incubeta, with extended access to SEO, PPC, creative and social media solutions in the Middle Eastern and Northern African territories while broadening its global expertise 15 Jun 2022 Read more

Local marketers should consider a global Amazon marketplace strategy sooner rather than later
Amazon raked in a substantial $31bn in ad revenue last year and, while this may account for a relatively small portion of the tech giant's overall earnings, its ad business is one of its fastest growing divisions. For local CMOs looking to take their products global, Amazon must be an essential part of their digital strategy. And even those focussed only on domestic markets, there are action items that need to be considered in the mid-term, advises global digital marketing specialist, Incubeta. 14 Apr 2022 Read more

Sanlam appoints Incubeta as digital media planning and buying partner
Incubeta has been appointed as digital media planning and buying partner for the Sanlam Group, retaining the business for a further three years. The appointment enables the global performance marketer to build on its existing relationship as the group's trusted digital marketing partner, as well as to focus on helping Sanlam achieve its growth objectives. 24 Nov 2021 Read more

Incubeta take home a leader award at the Assegai Awards 2021
Yet another win for the Incubeta ZA team. We are thrilled to announce that we took home a leader award under the category Search Marketing: SEO & PPC at the Assegai Integrated Marketing Awards, which took place on 11 November. 17 Nov 2021 Read more

5 ways boards can give CMOs the support they need to achieve success
As more organisations rely on their digital marketing teams for the heavy lifting when it comes to revenue growth, making sure they have the support they need has become critical. Incubeta MD, MEA, Roan Mackintosh, shares five vitally important ways boards can support their chief marketing officers (CMOs) so they are best placed to deliver on their growing mandate. 9 Sep 2021 Read more

Incubeta ZA are finalists at the 2021 Supersonic New Generation Awards
The Supersonic New Generation Awards has just released this year's finalists and Incubeta is thrilled to be shortlisted under three categories for their work done with Hyundai Automotive SA, Sanlam, and Shoprite Checkers Sixty60. 1 Sep 2021 Read more

Using digital-first KPIs to secure success and support
The pandemic has radically shifted how consumers both engage with brands and purchase products. This new behaviour has significantly boosted the importance of digital marketing in most organisations. But some marketing leaders are still struggling to apply the correct metrics for measuring their digital performance, limiting their efficacy and the ability to secure the necessary support they need for success. 24 Aug 2021 Read more

Incubeta expands offering with launch of Dubai and Mexico offices
Digital marketing group, Incubeta has announced its expansion into Latin America (LATAM), and the Middle East and North Africa (MENA), with the opening of two new offices in Dubai and Mexico City, Mexico. These new market entries will enable Incubeta to help businesses to upgrade their growth through bespoke, localised digital solutions with global expertise. 14 May 2021 Read more

Incubeta rebrands as a new generation digital partner
Leading digital marketing group unites specialist teams, knocking down the silos of marketing to build world-class solutions 14 Apr 2021 Read more

Incubeta acquires e-commerce agency Groundswell
Leading digital marketing group Incubeta announced it has acquired e-commerce experts Groundswell. The acquisition of the Belfast-based company will expand Incubeta's reach to e-commerce clients worldwide. Groundswell, founded in 2017, brings with it customers including STATSports, The Pro's Closet and WiggleCRC, among others. 19 Mar 2021 Read more

Fortune favours the brave - especially in a crisis
Some of the greatest marketing campaigns were conceived in some of the toughest global socio-economic crises. The current lockdown has shown that the smart use of digital marketing can set a company up for future sales success. What's more, savvy digital campaigns can help brands win big, even when trade is restricted. 28 Jul 2020 Read more

Johan Walters
Speaking at the Leaderex CMO Summit held recently, DQ&A Managing Consultant, Johan Walters, takes a look at how owning your own martech and using data can help marketing pros join the top two percent of European companies. 4 Oct 2019 Read more

New MD appointed at Incubeta SA as it wins more enterprise clients
Roan Mackintosh has been appointed as Managing Director of Incubeta South Africa. The appointment forms part of Incubeta Holdings' aggressive growth strategy that includes a burgeoning headcount and geographical footprint as the group's client base expands to include more enterprise brands. 11 Sep 2019 Read more

DV360's new reporting UI allows clients to drive better agency performance
As a client, you are currently reviewing an agency that has come in to visit your offices and did amazing in the RFP process, everything looked great and out of this world with lavish promises of astonishing CTRs and the lowest of CPAs. Everyone is pleased and you select said agency to run your campaigns. 28 Aug 2019 Read more

DQ&A appoints new commercial director as part of global growth strategy
Roan Mackintosh has joined the global DQ&A team as commercial director. Roan's experience in both business leadership and digital marketing will assist the IncuBeta subsidiary's expansion plans in both the local and global markets. 3 Jul 2019 Read more

Lianne Godfrey
"It will increase transparency across the industry and simplify yield management for publishers." 24 Jun 2019 Read more

More news...

Contact Incubeta

Tel: +27 214 462 300