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Latest news

Packaged to prosperity: MENA's retail sector set for 21% surge by 2026
In a landscape of rapid change and evolving consumer habits, the MENA region stands at the forefront of retail transformation. 23 Feb 2024 Read more

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies
The African market, characterised by its vibrancy and diversity, poses unique challenges and opportunities for brands striving for sustained success. 21 Feb 2024 Read more

Dentsu Creative named Lead Creative Agency for Stella and Corona
Following the triumph of the Creative X awards, Dentsu Creative proudly announces its dynamic collaboration with AB InBev Premium Co. (Stella and Corona) as lead creative agency for South Africa, effective 1 February 2024. 13 Feb 2024 Read more

Dentsu: Where future leaders are forged with Red & Yellow
Join us in shaping the future of advertising and media at Dentsu. Proudly partnering with Red & Yellow, South Africa's premier creative school, we're revolutionising professional development. 9 Feb 2024 Read more

Dentsu Creative celebrates major milestone with Unilever OMO Future Markets category
Dentsu Creative (DC), a leading global creative agency, proudly announces its recent success in securing the Unilever OMO Future Markets category account in the sub-Saharan Africa (SSA) region, marking a significant milestone in the agency's continued growth and strategic partnerships. The collaboration with the Unilever OMO Future Market Category team reflects the culmination of an extensive and competitive selection process, where DC has been selected as the lead advertising and creative partner. 2 Feb 2024 Read more

Advancement of exceptional talent at Dentsu Performance Media
Dentsu Performance Media (DPM), Dentsu's specialised unit encompassing programmatic, search, SEO, social, and ad operations, stands as a central hub designed to optimise the potential opportunities inherent in digital media and technology. Its purpose is to align with multichannel marketing objectives by fostering the adoption of best practices in deploying pertinent digital media, experiences, insights, and technology across Dentsu SA and its affiliated media brands. 25 Jan 2024 Read more

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!
In just the last two years, the landscape of online commerce in South Africa has experienced exponential growth. The surge is attributed to the widespread ownership of mobile devices and the increased accessibility of the internet across the country. In 2023, South Africa boasted an internet penetration of 72.3%, with a substantial 43.48 million internet users (Kemp, 2023), indicating a significant digital shift. However, despite these positive figures, it's essential to recognise the substantial untapped opportunities in the online realm, with a significant portion of the population still offline. 23 Jan 2024 Read more

Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia
Dentsu Africa is delighted to announce Chishimba Musonda as the new managing director for dentsu Zambia, effective 1 January 2024. 14 Dec 2023 Read more

Seizing opportunities: dentsu Africa's positive outlook for 2024
In the face of significant economic and geopolitical challenges in 2023, dentsu Africa not only weathered the storm but seized remarkable opportunities, showcasing our agility, strategic prowess, and creative talents. Amidst the turbulence, our timely strategic visions and creative brilliance paved the way for unprecedented new business ventures, laying the foundation for sustained market growth in 2024. 12 Dec 2023 Read more

The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report
Drawing on the collective research and insights of strategists, futurists and innovators from across its global network, Dentsu Creative’s 2024 Trends Report explores the power of hope in a volatile world. At a time where the future has perhaps never felt so uncertain, “The Futures Less Traveled’ urges brands and business to seize the moment to design, innovate and strive for the future they want to see. 8 Dec 2023 Read more

Get real about authenticity
Authentic brand storytelling... Authentic content... 5 Dec 2023 Read more

Dentsu soars with Scopen
Dentsu started as a collection of entrepreneurs that envisioned a different type of agency. Diversity was critical and accountability was key. We wanted people and the leadership to have a real sense of ownership in the business, the work produced and the people it attracted. 1 Dec 2023 Read more

Dentsu names André Andrade CEO EMEA
Dentsu (brand: dentsu; head office: Dentsu Group Inc.; Location: Tokyo; representative: president and CEO Hiroshi Igarashi) today announced the appointment of André Andrade as CEO, dentsu EMEA overseeing the integrated growth strategy and business execution for dentsu within the Europe, Middle East & Africa (EMEA) region. Andrade joins the community of Regional CEOs overseen by Giulio Malegori, recently appointed Group Chief Operating Officer, Dentsu Group Inc. 26 Oct 2023 Read more

A first for up-and-coming influencers in South Africa
Dentsu is calling for aspiring creators who see themselves as South Africa's brightest, newest stars as it launches the Dentsu School of Influence. 19 Oct 2023 Read more

Dentsu Creative celebrates #ReclaimYourDNA at the Loeries
Dentsu Creative's #ReclaimYourDNA campaign for AB InBev's Trophy Stout brings home two silver, two bronze and two craft at the esteemed Loeries Awards. 11 Oct 2023 Read more

Dentsu unveils the media trends set to shape 2024
Today, dentsu releases its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights 10 key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world. 6 Oct 2023 Read more

Dentsu Creative SA welcomes Ballantine's
Dentsu Creative South Africa (SA) has secured the digital and social business for Ballantine's in the South African market. 4 Oct 2023 Read more

Dentsu celebrates a night of huge success at the New Generation Awards 2023
Dentsu is thrilled to have won eight awards at the 2023 New Generation Awards: bringing home five Gold, one Silver and two Bronze. 4 Oct 2023 Read more

Dentsu Africa welcomes Wenbo Zheng as regional financial controller
Dentsu Africa proudly welcomes a seasoned financial expert to their ranks, Wenbo Zheng, who will steer their fiscal strategies to new horizons as their newly appointed regional financial controller. 22 Sep 2023 Read more

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