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Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She loves milkshakes, word play and alliteration, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#LoeriesRankings2017 with... TBWA\Raad

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We kick off with the ever-disruptive TBWA\Raad team, based in Dubai in the UAE

By Leigh Andrews 1 day ago

#EntrepreneurMonth: Starting up the Girl Boss Hustle with Akro Capital

Janine Basel, CEO of Akro Capital, shares how the phenomenon of very few female entrepreneurs approaching them for funding led to the formation of their Girl Boss Hustle events

By Leigh Andrews 2 days ago

Quaffing oysters and bubbly in Hillcrest quarry

Cape Town locals and quite a few out-of-towners donned their boldest white-and-gold outfits and braved the wind this weekend to attend the Oyster and Champagne Festival at Hillcrest Quarry

By Leigh Andrews 2 days ago

#BehindtheSelfie with... Lesley Waterkeyn

This #EntrepreneurMonth, we go behind the selfie with Lesley Waterkeyn, CEO of Colourworks, a fully integrated marketing agency and founder of Over the Rainbow, a social enterprise aimed at paying it forward through entrepreneurial empowerment

By Leigh Andrews 3 days ago

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales

By Leigh Andrews 16 Oct 2017

#BODCT: Don't let robots take your job, boost your creative thinking!

In addition to his role at Mirum and chairman of Red & Yellow, digital marketing pioneer Rob Stokes is father to four children under the age of five. Little wonder his thoughts often turn to their future and the impact of AI on the world as we know it. Here's why it's crucial to hone your creative thinking skills

By Leigh Andrews 13 Oct 2017

#BODCT: Creating engaging experiences and going viral

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4

By Leigh Andrews 12 Oct 2017

#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting

By Leigh Andrews 11 Oct 2017

Discussing collaborative commercial creativity, behind closed doors

Today's the day of the One Club Executive Creative Summit Berlin for 2017 at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the day's creative crème de la crème speakers - Philippe Meunier and Doerte Spengler-Ahrens round out the list

By Leigh Andrews 11 Oct 2017

#BehindtheSelfie with... Jennifer Stein

This week, we go behind the selfie with Jennifer Stein, managing director at Gillian Gamsy international or GGi Communications since 2013 and driving the agency into its fourth decade

By Leigh Andrews 11 Oct 2017

Talking 'mental availability' for brands with Spark Media

Dr Justin Cohen of Australia's Ehrenberg-Bass Institute for Marketing Science shared insights from research into marketing with Spark Media's guests. If you've not factored mental availability into your brand messaging, read this now

By Leigh Andrews 10 Oct 2017

BSSP's John Butler on why the “anti-conference approach” works

The One Club Executive Creative Summit Berlin kicks off on Wednesday, 11 October at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the creative crème de la crème speakers - John Butler is next on the list

By Leigh Andrews 10 Oct 2017

Why 7Films' SJ Myeza is gunning for Young Guns 15

Local legend SJ Myeza of 7Films is really firing on all cylinders! Not yet 25, he attended Cannes Lions for the first time this year, picked up wins at the Loeries and One Show in New York, he's also just been announced as the only African finalist in the global One Club's Young Guns 15

By Leigh Andrews 10 Oct 2017

Susan Credle: “Process - not the death of creative brilliance”

The One Club Executive Creative Summit Berlin kicks off on Wednesday, 11 October at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the creative crème de la crème speakers - Susan Credle is first on the list

By Leigh Andrews 9 Oct 2017

#EntrepreneurMonth: Next-generation entrepreneurship tips

Serial entrepreneur Linnéa Kempe shares the importance of multitasking, building the right team and putting your brand out there

By Leigh Andrews 9 Oct 2017

Graham Lang on leaving the SA creative industry in good hands

This year's 6th-ranked CCO according to the just-revealed Loeries Rankings, Graham Lang is off to Toronto from end-November

By Leigh Andrews 6 Oct 2017

Heal others by healing yourself with #CuppaforCansa12A

Held at the oh-so-opulent 12 Apostles Hotel and Spa on a breezy, sunny day, I left the annual #CuppaforCansa12A pink high tea event for 2017 with tear-stained cheeks tempered with tinkling laughter and an overwhelming sense of goodwill. Here's why

By Leigh Andrews 6 Oct 2017

#EntrepreneurMonth: The three main mistakes female entrepreneurs make and more

Serial entrepreneur Karina Ochis is a next-generation leader. She shares tips on honing your entrepreneurial skills to build your own empire of successful ventures in the digital era

By Leigh Andrews 5 Oct 2017

#BehindtheSelfie with... Carissa Rapolthy

This #EntrepreneurMonth, we go behind the selfie with Carissa Rapolthy, director at brand activation company, Urban Striker

By Leigh Andrews 4 Oct 2017

#EntrepreneurMonth: Replace 'work-life balance' with the ideal of harmony

Shawn Shewchuk, founder and publisher of Results Press in the US, shares why entrepreneurs need to rethink the elusive ideal of work-life balance and rather strive for harmony

By Leigh Andrews 3 Oct 2017

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