What are the prominent business leaders, politicians and public figures thinking about when it comes to managing their images and messages in the media and the public domain? In this episode, Giles Shepherd, Group CEO at The Brand Alive Group, chats to leading image and communications consultant, Dick Foxton, CEO of Foxton Communicating, about the intrinsics of building and managing a successful personal brand.
PERSONAL BRANDING: What goes into it? How do people manage their image and messages in the public domain? Come and have a glass of wine with Giles Shepherd of The Brand Alive Group and Dick Foxton, communication consultant to some of the most high profile politicians and business people, as they chat about this interesting angle on brands. Have a look at the teaser below, and join in for the full episode on Thursday, 16 March. See you then!...
What should brand owners and managers be taking into consideration when protecting their rights over a brand? In this episode Giles Shepherd, Chief Executive of The Brand Alive Group chats to Shane Moore and Tyrone Walker of Africa's leading intellectual property law firm, Moore Attorneys, about the vital processes of trademarks, copyright, patents, design right, domain regulations amongst others.
Tru-Cape held a heritage orchard open day at the Oak Valley Estate in Grabouw. On 4 February 2017, Tru-Cape showcased ancient apple and pear varieties to members of the public for guided walkabouts.
Gender Diversity in Brand Leadership Part Two. In Episode 3 of With or Without Sugar, Giles Shepherd spoke to Dr Iain Barton of Imperial about the value of gender diversity in brand leadership. In this week's episode Gabby Cowling gets a viewpoint from Isabella Makuta, Marketing Director of industrial giant, Group Five.
Who says art and science can't blend? Here is brand DNA brought to visual life - with mathematical accuracy! Join Giles Shepherd of Brand Alive and Guy Martin of Blu Prints in Episode 7 of With or Without Sugar as they chat about an exciting, unique way of crystallising, expressing and empowering brands - with real, demonstrable business performance as a result.
In the first episode of With or Without Sugar for 2017, four leading professionals in brand strategy, design and communication collect at a trendy gin bar in Johannesburg to talk about the upcoming trends that all brand professionals should be considering for the coming year - and beyond.
'Brand South Africa - undoubtedly a brand in crisis. What would you be doing to return the equity it deserves? Giles Shepherd of the Brand Alive Group chats to Angel Jones of Homecoming Revolution in the latest episode of With or Without Sugar, exploring the dichotomy of an organisation designed to persuade South Africans living abroad to return to a country with some pretty weighty issues.'.
Conventional media the world over were convinced of a Clinton win ... but specialist social media analytics firm, BrandsEye, predicted a Trump win, just as they had correctly predicted Brexit. Giles Shepherd and Gabby Cowling of the Brand Alive Group chatted to Freddie Herbst, BrandsEye's Commercial Director, about their Social Media Sentiment Analysis model in the latest episode of With or Without Sugar.
Is gender diversity in brand leadership important? What difference can it make to brand output and performance? Here is episode 3 of With or Without Sugar, chatting about this crucial subject with Dr Iain Barton, Executive Director (Business Development) for Healthcare at Imperial.
Welcome to Episode Two of With or Without Sugar! We are in London chatting to Tony Orsten - CEO off The Imaginarium Corporation - about the meaning and value of storytelling in brand communication.
