Of the 20 000 pieces of work judged, a grand total of 717 pieces have gone in-book and will be included in the D&AD Annual as a record of the best work in advertising and design this year. Of these, a record-breaking 165 have been nominated, and South African Pencil nominations and in-book enteries are:
| Award | Jury | Category | Agency | Title | Brand | Client |
| Nominations | Broadcast Innovations | Broadcast Innovations | JWT | Researchers Wanted | Velocity Films | Velocity Films |
| Nominations | Integrated | Integrated | Lowe Bull | Meet Wally's Heart | Flora | Unilever SA/Flora |
| Nominations | Radio | Use of Music | Draftfcb Johannesburg | Umbrella/Drop It/Heartbreaker | Roaming | Vodacom |
| In-Book | Direct | Art Direction | The Jupiter Drawing Room (South Africa) | Cubism Manifesto Power of 3 | Absa Capital | Absa |
| In-Book | Graphic Design | Catalogues & Brochures | Mister Walker | Home Affairs | N/A | Garth Walker |
| In-Book | Graphic Design | Point of Sale | Net#work BBDO Cape Town | Burka | Marie Claire | Associated Magazines |
| In-Book | Illustration | Graphic Design | Ogilvy Cape Town | Oil Journey | Magnatec | Castrol |
| In-Book | Illustration | Magazine & Newspaper Design | disturbance | ID | ID | ID |
| In-Book | Poster Advertising | Poster Advertising Campaigns | Ogilvy Cape Town | Perspectives - Angel Falls/Perspectives - Blue Whale/Perspectives - Redwood | Volkswagen | Volkswagen |
| In-Book | Poster Advertising | Roadside Posters | Draftfcb Johannesburg | Roadblock | Anti Drunk Driving | Drive Alive |
| In-Book | Radio | Writing | Net#work BBDO | Plain Insanity - 1) Dancer / Plain Insanity - 2) Dog / Plain Insanity - 3) Ferret / Plain Insanity - 4) Child | Upper Class | Virgin Atlantic Airlines |
Environmental Design and TV & Cinema Crafts lead the nominations, with 14 from each jury. The Graphic Design Jury selected the most work to go In-Book, with 112 entries - 13 of which were nominated, followed by Poster Advertising with 75 entries - 11 of which were nominated.
“I felt a touch of apprehension before judging began, especially so in a ‘recession year'. Will the work be good enough? Have slashed budgets cut creativity to the bone? The results so far show that's not the case,” said D&AD president Garrick Hamm.
“D&AD is famous for its tough standards, but this crop of nominations shows that the industry continues to produce great work. Will that translate into a record-breaking number of Pencils at the ceremony? That remains to be seen.”
Black Pencil Judging will take place on 7 and 8 May in London. Three Black Pencil juries are made up of the foreman and one other member of each original jury. Black Pencils are extremely rare and exist to award those pieces of truly groundbreaking work that redefine their medium. In some years no Black Pencils are awarded.
A list of nominated work can be downloaded from www.dandad.org/awards/pdf/inbook09.pdf. In-book work should be available today, Thursday 30 April. Product Design results will be published next Tuesday or Wednesday, as judging will take place this Friday (1 May).
D&AD Student Awards nominations will be announced to tutors on Friday 1 May.
The nominations website will go live mid-May and Yellow and Black Pencils will be announced at the D&AD Awards Ceremony & Dinner in London on 11 June. The Annual will be published in September.
For more, go to www.dandad.org (specifically www.dandad.org/awards/awards.html, read the D&AD blog, join the D&AD Facebook group, follow @dandad on Twitter, view D&AD on YouTube and D&AD photos on Flickr.
